Leadership & Transformation
AMAZON
Building a stronger Partner Experiences design team
Transformed Prime Video’s Partner Experiences team from service-based execution into a more strategic, design-led model. Through clearer prioritization, coaching, critique, research intake, and design systems investment, the team gained stronger product influence and improved partner satisfaction 24%.
Scaling the Google Assistant beyond the home
Built and scaled the Google Assistant On the Go design team from the ground up, expanding Assistant across automotive, wearables, headphones, and partner devices. The multidisciplinary team launched 30+ surfaces, helping bring conversational and multimodal AI experiences to customers across real-world, high-attention contexts.
AI & Complex Systems
AMAZON
Creating an agentic AI partner platform
Led design and strategy for Prime Video’s partner platform, Slate, creating an AI-driven system to help studios, partners, and creators manage content across a global ecosystem serving 300M+ customers. The work unified catalog, publishing, artwork, marketing, analytics, and operations into a clearer foundation for future agentic workflows.
Designing a safer driving experience with AI
Led the design team for the Google Driving Mode, a safety-first experience that brought Assistant capabilities into the car without adding distraction. The work simplified navigation, media, communication, and voice interactions across Pixel devices and Android Auto-compatible vehicles.
UNDERTONE
ML driven advertising operations platform
Oversaw UX for Undertone’s Workflow platform, redesigning campaign setup, inventory, delivery, optimization, reporting, and supply/demand operations. The work translated machine-learning logic, performance signals, and business rules into clearer tools that improved campaign delivery and targeting performance by 150%.
Bringing conversational AI to Bose headphones
Led design for Google Assistant experiences on Bose headphones, defining conversational patterns for a voice-first, hands-free product without a screen. The work helped make voice, touch, and system responses feel clear and useful in a context where attention, timing, and trust mattered.
Advertising & Commerce
UNDERTONE
Voice-controlled shopping experience for TV
Created a conversational shopping experience that helped studios and premium brands connect viewers with the products from their favorite TV shows and movies. The work combined voice interaction, branded content, and product discovery into a more engaging advertising model.
UNDERTONE
Creating a stronger online sales & brand platform
Led the redesign of Undertone.com, creating a new digital presence for brands, agencies, and prospective employees. The work improved content discovery, added better sales demo tools, and helped the company present its creative technology story with more clarity and confidence
UNDERTONE
Designing an immersive VR ad experience for Audi
Created a branded VR experience that let customers explore the RS5 Coupe from the inside out through an interactive promotional format. The work helped Undertone use emerging technology to give brands a more immersive way to connect products and storytelling.
Streaming & Entertainment
TIVO
Designing the next generation of living room streaming
Led design for TiVo’s (formerly Rovi’s) next-generation living room platform, shaping spatial navigation, focus-engine logic, and scalable content discovery patterns. The work helped TiVo evolve beyond the set-top box, supporting multi-year partnerships with Toshiba, Charter, and Panasonic.
DIRECTV + JETBLUE
Designing JetBlue’s in-flight streaming experience
Designed the in-flight entertainment experience that let JetBlue customers watch DIRECTV linear and on-demand programming while flying. The work brought a familiar living room model into the airplane seatback experience and helped set a new bar for streaming entertainment in the air.
Turning Android TV into an AI-powered entertainment hub
Defined conversational and multimodal interaction patterns for Android TV, helping customers search, discover, and control entertainment through voice, remote, and visual interfaces. The work created scalable patterns for personalization, partner content, and OEM customization across the Android TV ecosystem.
BEST BUY
Designing Best Buy’s digital movie storefront
Designed the new CinemaNow experience for Best Buy’s move into digital video, helping customers browse, discover, rent, buy, and stream movies online. The work created a clearer storefront for finding content customers loved and bringing entertainment into a more connected, on-demand experience.
DIRECTV
Innovative streaming video-on-demand experience
Designed DIRECTV’s first video-on-demand experience for customers moving from channel-based TV into streaming. The work made browsing, selecting, and watching on-demand content feel familiar inside a traditional living room interface, paving the way for future mobile experiences.
Automotive
GOOGLE + VOLVO
Bringing Google Assistant to the Volvo driving experience
Partnered with Volvo to build Google Assistant into their premium vehicles, helping drivers use voice to navigate, communicate, control media, and get help while staying focused on the road. The work established scalable in-car AI patterns that supported Google’s broader expansion across all major automotive OEMs.
Upgrading Android Auto into a smarter driving companion
Led design for Google Assistant experiences in Android Auto, bringing voice-first navigation, messaging, media, and system help into the projected car display. The work helped turn Android Auto into a safer, more useful driving companion across 500+ car models, giving drivers AI-powered assistance without adding distraction
GOOGLE + POLESTAR 2
Building voice-first AI into the Polestar 2
Partnered with Polestar to launch Google Assistant in the Polestar 2, bringing voice-first navigation, communication, media, and vehicle controls into one embedded driving experience. The work helped define a new model for in-car AI, with Car Magazine calling it, “One of the best voice recognition systems we’ve yet tried in a car.”