Hi Disney, I’m the new Executive Design Director you’re looking for.
Discovery is moving beyond grids and keyword search toward conversational AI that understands intent, mood, and context.
Streaming platforms are becoming predictive entertainment concierges that use behavioral data and real-time signals to cut decision fatigue and surface content that feels uniquely personal.
AI will reshape not just how content is discovered, but the content layer itself: personalized trailers, recaps, interactive experiences, and soon the narratives themselves.
I've spent my career building exactly this.
At Google, I designed and launched conversational and multimodal AI experiences at billion-device scale
At Prime Video, I helped studios and creators bring generative AI into the content layer through personalized trailers, artwork, recaps, and interactive experiences
At DirecTV and TiVo, I built browse and discovery systems that connected viewers to content they didn't know they'd love
Across 20+ years, I've built the teams and organizations that make this kind of innovation repeatable, delivering measurable outcomes at every level
Selected Work
TiVo
Next gen living room streaming experience.
Challenge
TiVo/Rovi needed to evolve from set-top box provider to streaming platform while maintaining market leadership, and scaling across hardware partners with different technical constraints.
How I led
Architected a next-generation living room platform through spatial navigation, focus-engine logic, and scalable content discovery patterns. Designed browse frameworks that balanced metadata density, editorial clarity, and effortless remote-control navigation. Established multi-device continuity patterns that anticipated modern ecosystem handoff.
Impact
Secured multi-year deals with Toshiba, Charter, Panasonic
Established spatial navigation patterns that became living-room experience standards.
Scaled design team 3x to support platform expansion across mobile
DIRECTV
Innovative streaming video-on-demand experience
Challenge
DIRECTV needed to introduce streaming video on demand in the living room without overwhelming customers accustomed to traditional channel-based TV navigation.
How I led
Architected a next-generation living room platform through focus-engine logic and spatial navigation patterns. Designed content discovery frameworks balancing metadata density with visual clarity. Established multi-device continuity patterns, the precursor to modern ecosystem handoff.
Impact
Secured multi-year deals with Toshiba, Charter, Panasonic
Established spatial navigation patterns becoming industry standards
Scaled design team 3x to support platform expansion across mobile
Turning Android TV into an AI-powered living room entertainment hub
Challenge
Android TV needed to evolve from an app-launcher model into a smarter entertainment platform where customers could search, discover, and control content through voice, remote, and visual interfaces across diverse OEM devices.
How I led
Defined conversational and multimodal interaction patterns for Assistant-powered TV experiences. Architected how voice, remote navigation, visual responses, and content results work together on the 10-foot screen. Created scalable platform frameworks that supported OEM and partner customization while preserving consistency across the Android TV ecosystem.
Impact
Shipped across 110M+ Android TV devices globally.
Established foundational interaction models for voice-powered TV discovery and control.
Created scalable design patterns that helped Android TV support personalization, search, and partner ecosystem growth.
Prime Video
AI-native partner platform & global content ecosystem
Challenge
Prime Video needed to unify fragmented partner tools into a scalable platform for studios, networks, and content partners managing the content, metadata, assets, and workflows that power the customer streaming experience.
How I led
Led design & strategy for a new partner platform serving Prime Video’s global ecosystem. Unified enterprise workflows into cohesive product patterns, design systems, and AI-first principles. Architected an agentic AI vision to help partners manage, market, promote and improve content across the streaming lifecycle.
Impact
Increased partner satisfaction +24% and on-time delivery +10%
Launched a new design system enabling 80+ improvements in 3 months
Transformed an operational tool into strategic AI-powered ecosystem
I’m a hands-on design leader focused on making streaming discovery feel effortless.
I build high-performing teams and the systems that help them do their best work, connecting craft, AI, and product strategy to turn complex content ecosystems into clear, trusted experiences across every screen.